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Delayed delivery of templates is causing frustration among customers

The AI helped me describe the issue:

We have identified a behavior in Meta’s infrastructure that is affecting our customers’ experience.

The scenario:

1. The representative sends Template 1 to the customer. The message has 1 checkmark: it is held in Meta’s delivery queue and has not reached the customer’s device.

2. After 24–48 hours with no response, the representative manually sends a follow-up template (message 2).

3. Upon sending message 2, Meta clears the queue and delivers message 1 to the customer (it changes to 2 checks).

4. The client receives message 1 and responds.

5. Meta delivers message 2 to the customer. 6. The customer responds in confusion: they just replied and received a follow-up asking the same thing.

The root cause is Meta’s queuing and throttling system for template messages. Message 1 wasn’t reaching the customer until a new action from the same account unblocked the queue.

Question: Is there visibility into the actual delivery status in Meta’s queue (aside from the WhatsApp check) that allows you to know if a message is being held up before sending a follow-up? And is there a setting to force a retry of message 1 without having to send a new one?

3 comments

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Comments3

  • Juan Pablo Juan Pablo

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    Jul 14

    lo que sí pasa es que al ir enviado algunas preguntas predefinidas de nuestro servicio envía unas antes que otra, básicamente manda los mensajes en desorden, se entiende?

    No sé si el cliente lo visualiza en desorden o es solo la forma en que vambe lo muestra.

  • Juan Pablo Juan Pablo

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    Jul 14

    no, ya no pasa al parecer. Muchas gracias.

  • Mario Reinike Mario Reinike

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    Jul 14

    Hola Juan Pablo! Esto te sigue sucediendo?