Delayed delivery of templates is causing frustration among customers

The AI helped me describe the issue:

We have identified a behavior in Meta’s infrastructure that is affecting our customers’ experience.

The scenario:

1. The representative sends Template 1 to the customer. The message has 1 checkmark: it is held in Meta’s delivery queue and has not reached the customer’s device.

2. After 24–48 hours with no response, the representative manually sends a follow-up template (message 2).

3. Upon sending message 2, Meta clears the queue and delivers message 1 to the customer (it changes to 2 checks).

4. The client receives message 1 and responds.

5. Meta delivers message 2 to the customer. 6. The customer responds in confusion: they just replied and received a follow-up asking the same thing.

The root cause is Meta’s queuing and throttling system for template messages. Message 1 wasn’t reaching the customer until a new action from the same account unblocked the queue.

Question: Is there visibility into the actual delivery status in Meta’s queue (aside from the WhatsApp check) that allows you to know if a message is being held up before sending a follow-up? And is there a setting to force a retry of message 1 without having to send a new one?

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Upvoters
Status

In Review

Board
💡

Feature Request

Date

About 4 hours ago

Author

Juan Pablo Juan Pablo

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